Trout Brothers
Booklet & Branding
Photoshop / Ink Pen / Photography / Illustrator / InDesign
About Project
Trout Brothers is a fishing subsctiption company based in Florida. Their goal is to allow men who like to fish to grow their tackle collection. Each box includes things you need for a day of fishing. Plus additional sepciality items like spice packs and recipe books.
The shapes in this logo are inspired by a fish tail. The letters and typeface I customized to have this sharp yet natural feeling. I wanted to illustrate the energy of a fish as well as nature.
I made a lot of variations for this mark. I especially like my TB variation. It keeps the look of the main logo but is more simplified and can be used in smaller spaces (on the fishing equipment itself.)
The purpose of this booklet is to educate people about the company and let them know what to expect if they subscribe.
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It will be sent out in the mail.
Front and back cover.
All photography I took. Florida based nature photography to connect with the target audience and create the atmosphere they will be interacting with when they are using Trout Brothers products.
Branded illustrations are all done by hand with an ink pen. Black and white drawings with fine line details.
Target Audience
Men, 35-40. He works as an electrician,
makes 58-78k per year, and lives in Florida. He grew up hunting and fishing and has two brothers. Has at least 1 kid around 8-9. Wants his kid to start getting into his hobbies with him.